4.25.2013

Mail Üzerinde Müşterilerinizle İletişim Nasıl Olmalı? / Doritos Akademi Örneği


Müşteri deneyimi sadece satın alma süreci boyunca hissedilecek ya da yapılandırılacak birşey değildir.. bir marka olarak, müşteri deneyimi yaratmak istiyorsanız, müşterinizle olan tüm “touch point”’lerde onlara nsıl bir deneyim yaratmalısınız sorusunu kendinize sormak gerekir.
En son yaşadığım ve beni gülümseten bir olayı sizinle paylaşmak isterim.

Bildiğiniz gibi, doritos akademi şuan büyük bir kampanya yürütüyor ve yeni cips tadı ve şekli için sosyal medya, televizyon vs üzerinden tanıtımını yapıyor.

Bende bu kampanyaya katılmak ve fikrimi onlara sunmak için siteye kayıt oldum. Bu arada, Doritos Akademi hakkında hiiç ama hiiç bir fikrim yoktu, bunu sözde akademi olarak düşünüyordum.. Neyse, ben başvurdum ve mail adresime konfirmasyon maili düştü. Klasik bir mesaj beklerken bakın Doritos Akademi bana ne yazdı:

yazının devamı için buraya tıklayın.

4.04.2013

We love to EAT in İstanbul!


I can say that Turkish people loves to EAT!

We can eat anything, in anywhere, at any time!

If one day, you come to Istanbul, I am sure that you’ll remark lots of cafes, restaurants, shops, buffets, food corners in each street of Istanbul. This is a city where people love to EAT!
I was born in İstanbul and I really love my city! I admit that it’s a huge city with lots of chaos ( ,traffic, stress, crowd, people etc..) but what I like in here  is Istanbul never sleeps!

This city is very dynamic, people spend lots of time out of their houses.. cafes, restaurants, streets are always full of people!

Last weekend we had a sunny but very sunny Sunday in Istanbul! As all İstanbul citizens, I was at outside with my friends and we were on our way to Karakoy! We walked around Eminönü and Karakoy, there were thousands of people around us and most of them were eating & drinking on the streets... When you compare with Europe, In Istanbul, we have street food vendors everywhere! These vendors don’t sell only sandwiches but many other things.. While I was walking around with my friend, I thought that it’ll be interesting to take pictures of these street food vendors for my blog! I really enjoyed while I was taking pictures, I hope you’ll enjoy too!


Grilled Fish Sandwiches.. 

Grilled Fish - in Eminönü, from this big ottoman boat you can buy grilled fish sandwiches

TEA Man :) Tea time near Bosphorus..

"Simit" most delicious thing you can it in your life :)

"Simit" most delicious thing you can it in your life :)

yummy! grilled & boiled corn  and grilled chestnuts!

this one is original :) Rice & chickpeas - one of the traditional street food.

this man was selling nuts :)

Another interesting one.. Pickle juice vendor. People drink this juice with grilled fish sandwich :) must taste!